Comments for The UMS Official Blog

Comment on Children Social Networks, desirable alternatives for Oman’s young online users by liquid chillstep

liquid chillstep — Fri, 16 Nov 2012 09:15:21 +0000

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Comment on Children Social Networks, desirable alternatives for Oman’s young online users by juegos

juegos — Wed, 07 Nov 2012 18:11:56 +0000

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Comment on M is for Mammogram by umsoman

umsoman — Sun, 30 Oct 2011 12:10:39 +0000

Hi Erica
You could follow our tweets by clicking on the follow button on the right panel. alternatively you could subscribe to UMS @ums_oman. Hope this information was helpful.

Comment on M is for Mammogram by Erica

Erica — Tue, 25 Oct 2011 17:47:13 +0000

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Comment on Behind good advertising there is great vision by Shanty Mathew

Shanty Mathew — Mon, 03 Oct 2011 08:20:57 +0000

You will find all the iconic and classic Apple ads from the 70s onwards here: http://www.macmothership.com

Remember, some of the best ad minds in America were intimately involved with this brand. So it’s a real treasure trove for advertising & communications professionals.

Take, Lee Clow of Chiat/Day.

He once said: “The Apple Store was probably the best ad we ever did…. Everything a brand does is advertising.” (Some of his work on Apple is here: http://gizmodo.com/5393855/apple-ad-god-lee-clows-work–a-look-back)

Comment on Because we chose to – How the advertising team won at the iBPG Offsiter 2011 by Shanty Mathew

Shanty Mathew — Tue, 27 Sep 2011 08:22:28 +0000

A quick background… The video won 3rd place at the iBPG YouTube Awards 2011, which was part of the huge Three-day Regional Offsite Workshop hosted by the BPG Group at Le Meridien, Fujairah. The theme: Digital, Digital, Digital

A proud moment for Muscat.

Details here: http://seekingalpha.com/news-article/1860775-bpg-group-asserts-go-digital-or-go-bust-over-255-team-bpg-members-and-associates-attend-bpgs-18th-offsite-workshop-ibpg-in-fujairah

Comment on How the world’s truth rests quietly on ROI – Well, answer what the big idea is. by anusha srikanth

anusha srikanth — Mon, 26 Sep 2011 11:15:50 +0000

Thanks Shanty. Insights much appreciated.

Comment on How the world’s truth rests quietly on ROI – Well, answer what the big idea is. by Shanty Mathew

Shanty Mathew — Mon, 26 Sep 2011 09:31:18 +0000

Excellent post.

I totally agree that engagement with a customer/employee can deliver tangible ROI through retention/acquisition.

I’d like to add something here… ‘Engagement’ isn’t just about the medium… We can had ‘product sampling’ for targeted engagement with customers, and ‘department newsletters’ as a means of engaging employees. Although highly effective tools – devoid of a compelling message/idea – they turn into unimaginative, ubiquitous and annoying supermarket gimmicks, or somewhat boring corporate processes.

This is where SocMedia comes in… Simply put, SocMedia is a new and potentially better tool to help customers and employees engage with an interesting idea (which, of course, is your brand message).

Comment on Necessity rather than a choice – The Global You – Review by Shanty Mathew

Shanty Mathew — Sun, 25 Sep 2011 09:19:32 +0000

Sounds like an interesting read…