Post: Shanty Mathew
It’s the ‘brand image’ that determines if an audience pays you attention – even before they pay you for what you’re selling.
The ‘image’ that the Royal Opera House Muscat has created for itself, screams for attention – in a dramatic ’high F’ soprano! The tone is quite a bold one for an Omani brand. The unambiguous message: ROH is a world-class destination for performing arts.
ROH is not the only one. Lately, other Omani brands like Sailing Arabia 2012 by Oman Sail, and Tour of Oman, have positioned themselves at a global audience. And as the country seeks a more visible international profile as a tourist destination, maybe more homegrown brands will see the advantage in investing in creating the right ‘brand image’.
One community (it would seem) most urgently needs an ‘image (re)building’ – and that is Oman’s Ad industry! Even the ROH Muscat campaign is the deft handiwork of a Dubai-based agency, TBWA/RAAD. Perhaps the recent spate of unexpected ‘emigrations’ by new and existing Omani brands would be a clear cue for the local Advertising fraternity to wake up and attend to some collective sock-pulling.
Well, enjoy the show for now…
Ad Credit – Ads of the World